We knew we had to create something outstanding for this prestigious event and lifestyle management agency when they approached us to update their look. They needed a strong, refined and elegant logo that felt at home in any environment. We created a sleek identity integrating black and white geometric shapes that come to life once paired with imagery. The imagery is stripped back, yet powerful with a hint of quirky. The vivid, angular background is synonymous with the industry’s unpredictability. The day and light is a nod towards the 24/7 nature of the business.