PolePlate Studios is a boutique Power Plate and pole dancing fitness studio concept. We were asked to present this unique business in a stylish, minimalist and classy way, with no cliches. Clean, minimalist design was used complement the classy white, glass and shades of deep greys studio design. Backlit signage to bring the branding to life and exclusive club styled invitations for new members were used alongside bright and target audience specific advertising imagery. The team behind PolePlate studios knew their audience well.