An interior design team were creating a sub-brand for those customers who didn’t wish to have a full kitchen refit. The new branding for Prima Fascia needed to clearly communicate the proposition of simply replacing your kitchen units could make your kitchen look completely new. We designed and presented a number of concepts and during the process, the modular approach took shape. Bringing elements of separate designs into one shape and trialling the image with a focus group of potential customers, they quite simply, understood the proposition. The new identity was complete!