"Great Success Comes
From Great Support"

- Buzz" Aldrin Jr.

We worked closely with Qatar Financial Centres (QFC) film agency to design their next wave of press ads, following a popular campaign theme. The ‘Great Success Comes From Great Support’, the ads highlight the ordinary people behind the world’s heroes.

This particular campaign features the Apollo 11 lunar landing, and the man in the control room instrumental in getting the astronauts there, Charles Duke. We developed a new set of high-profile print ads for the press, typeset in both Arabic and English. To get the result we wanted, our team trawled through reams of archival video footage and stills. The outcome was a print ad campaign that captured the breathtaking enormity of that history-making event.