This global sports and entertainment company was on the hunt for a strong and adaptable brand identity. We delivered, with a bold logo that stood out for all the right reasons. After deliberating over a raft of designs, we mutually settled on a stacked design incorporating a diamond shape. Stripped back of artifice, the logo reflect WWSEL’s high industry reputation and calibre of sporting players it represents. For the company’s suite of business cards, we introduced handwritten script for a more personal touch.